Laurie Penn-Moyer

I help mission-driven organizations turn purpose into brands people trust, adopt, and act on. Clear stories. Strong systems. Messaging that moves people and scales impact.

I specialize in brand strategy, social impact, and communications, helping organizations translate complex missions into clear brand systems, narratives, and experiences people rally around.

Over 20+ years, I’ve led brand, insights, and marketing strategy across global brands, agencies, and mission-driven organizations, including Alaska Airlines, General Mills, Stella & Dot, First Book, and the International Campaign for Tibet.

Today, I partner with organizations as an independent brand and communications strategist, often stepping in during moments of growth, change, or brand evolution. I help teams clarify who they are, why they matter, and how their brand shows up across stakeholders, channels, and experiences. I’m especially energized by work that moves ideas beyond awareness into real-world adoption, participation, and movement-building.

If you’re building something that matters and need a partner who can help people understand it, trust it, and rally around it, I’d love to connect.

WORK WITH ME DOWNLOAD MY RESUME HERE

what clients say

  • I am so grateful for the exceptional work that Laurie has done supporting First Book with refining our brand messaging and strategic planning for our upcoming brand refresh. She has laid out a clear path to an otherwise daunting process. Her expertise, creative approach and strategic thinking have been instrumental in helping us to navigate this critical process in a way that will have significant impact on our success.

    — Lisa Herling | Vice President, Marketing and Communications at First Book

  • Wow! All I have to say is wow. There was so much value packed in the strategy work that Laurie did for us that I was kind of blown away. She gave our client the VIP treatment and went above and beyond what we had discussed. Her presentation to him was tight, well-articulated, and smart as hell. It's so hard to choose consultants after just a conversation or two. Sometimes they deliver and sometimes they don't. But I'm just so tickled to know that I chose correctly this time. (Go me!) I'll definitely be introducing Laurie to other Pinwheel clients ASAP.

    — Todd Anthony | Founder/Executive Creative Director, Pinwheel Agency

  • Laurie put together the WattAnyWhere brand strategy and it was awesome. She did a thorough job talking with all of the stakeholders and aligning us so that we agreed and came away with a brand playbook that we are proud of sharing with our employees, customers, and investors. One of the best parts was her patience in walking us through the process so we understood how it all aligns: the brand promise, the brand pillars, the tagline, etc so the WattAnyWhere team has a brand that aligns with our vision of the company.

    — Patrick Brennan | Co-Founder WattAnyWhere

  • Laurie is phenomenal! She's creative, hard working and one of the most professional and fun you'll ever have the pleasure of working with. She built our social program from scratch, and was willing to take it all on with limited resources and direction. She also offered great value to the rest of the marketing team with her great instincts in positioning and branding.

    — Jessica Herrin | CEO & Founder, Stella & Dot

get in touch

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Laurie@LauriePennMoyer.com | +1 415 283 8363