https://www.lauriepennmoyer.com/work daily 0.75 2025-11-14 https://www.lauriepennmoyer.com/work/compassion-rising monthly 0.5 2025-11-12 https://images.squarespace-cdn.com/content/v1/6433edd382a9557106903f8b/1dc10c96-5601-44e9-bc64-0e8e7a555551/CompassionRising+LPM+website+headerV2.jpg WORK - GLOBAL COMPASSION CAMPAIGN https://www.lauriepennmoyer.com/work/travel-tourism-t29az monthly 0.5 2025-11-12 https://images.squarespace-cdn.com/content/v1/6433edd382a9557106903f8b/2e319f45-275f-4802-bb6b-6c78940a946b/VIBRANT+ARIZONA.png WORK - TRAVEL & TOURISM https://www.lauriepennmoyer.com/work/travel-tourism monthly 0.5 2023-08-24 https://images.squarespace-cdn.com/content/v1/6433edd382a9557106903f8b/dcb6725c-4263-4bfc-bcd1-59774447e2bf/pexels-engin-akyurt-3019008.jpg WORK - TRAVEL & TOURISM https://www.lauriepennmoyer.com/work/renewable-energy monthly 0.5 2025-10-30 https://images.squarespace-cdn.com/content/v1/6433edd382a9557106903f8b/1685441463911-MBIR40A03HF8LU2HDEJK/chuttersnap-xfaYAsMV1p8-unsplash.jpg WORK - RENEWABLE ENERGY https://www.lauriepennmoyer.com/work/nonprofit-organization monthly 0.5 2025-11-14 https://images.squarespace-cdn.com/content/v1/6433edd382a9557106903f8b/c25a6bb7-d5a8-4010-abab-1becfab14a60/pexels-rodnae-productions-8500301.jpg WORK - NONPROFIT ORGANIZATION https://www.lauriepennmoyer.com/work/cpg-health-wellness monthly 0.5 2023-08-03 https://images.squarespace-cdn.com/content/v1/6433edd382a9557106903f8b/6637e9d2-d22d-400e-b546-22a83dab7f06/pexels-andrea-piacquadio-3768114.jpg WORK - CPG HEALTH & WELLNESS https://www.lauriepennmoyer.com/about daily 0.75 2026-02-10 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg ABOUT https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511743693-J3A8OYH6X8C7RXNU5K0J/20140301_Trade+151_0124+1.jpg ABOUT https://images.squarespace-cdn.com/content/v1/6433edd382a9557106903f8b/49e91e0b-01da-4dbe-b6fe-aaa75451cbc9/97+Laurie+close+up+for+website.jpg ABOUT - Laurie Penn-Moyer I help mission-driven organizations turn purpose into brands people trust, adopt, and act on. Clear stories. Strong systems. Messaging that moves people and scales impact. I specialize in brand strategy, social impact, and communications, helping organizations translate complex missions into clear brand systems, narratives, and experiences people rally around. Over 20+ years, I’ve led brand, insights, and marketing strategy across global brands, agencies, and mission-driven organizations, including Alaska Airlines, General Mills, Stella & Dot, First Book, and the International Campaign for Tibet. Today, I partner with organizations as an independent brand and communications strategist, often stepping in during moments of growth, change, or brand evolution. I help teams clarify who they are, why they matter, and how their brand shows up across stakeholders, channels, and experiences. I’m especially energized by work that moves ideas beyond awareness into real-world adoption, participation, and movement-building. If you’re building something that matters and need a partner who can help people understand it, trust it, and rally around it, I’d love to connect. WORK WITH ME DOWNLOAD MY RESUME HERE https://www.lauriepennmoyer.com/home daily 1.0 2023-08-07 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg HOME https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511743693-J3A8OYH6X8C7RXNU5K0J/20140301_Trade+151_0124+1.jpg HOME https://images.squarespace-cdn.com/content/v1/6433edd382a9557106903f8b/1691391455871-AR6WA3JRX36ZEK9FY6QZ/1.jpg HOME https://images.squarespace-cdn.com/content/v1/6433edd382a9557106903f8b/1691391455781-YLAUUHMCN81NCGU2HTE7/2.jpg HOME https://images.squarespace-cdn.com/content/v1/6433edd382a9557106903f8b/1691391456874-C0VNB8AG4QGVN0IUN7Z2/3.jpg HOME https://images.squarespace-cdn.com/content/v1/6433edd382a9557106903f8b/1691391456990-SJJKTF0KIPGH4TXXRVJ5/4.jpg HOME https://images.squarespace-cdn.com/content/v1/6433edd382a9557106903f8b/d5d1121f-b591-48ff-a99c-887b1d6c15f1/pexels-yaroslav-shuraev-5604947.jpg HOME - What drives me? I’M ON A MISSION TO CREATE STRATEGIES THAT ENABLE BRANDS TO CREATE A MORE JUST AND SUSTAINABLE WORLD. I believe that marketing and communications can be a force for good and that purpose-driven brands are the ones that will succeed. https://images.squarespace-cdn.com/content/v1/6433edd382a9557106903f8b/23d46b0d-dae2-48f0-99ad-2e9c74258cf9/pexels-yan-krukau-5480150.jpg HOME - HOW CAN I HELP? TURNING PURPOSE INTO PRACTICE I leverage over 20 years of global brand strategy and management experience to create mission-driven brands that drive profitable growth and positive impact for the planet and people they serve. https://images.squarespace-cdn.com/content/v1/6433edd382a9557106903f8b/1681130482550-97V5MZYFSQHGC378G292/alaska.png HOME https://images.squarespace-cdn.com/content/v1/6433edd382a9557106903f8b/1681130439510-Z3OC7Q3R5J7FY6AVCPBX/audi.png HOME https://images.squarespace-cdn.com/content/v1/6433edd382a9557106903f8b/1681130439665-WTUWFM601DR87OKNDGLV/avya.png HOME https://images.squarespace-cdn.com/content/v1/6433edd382a9557106903f8b/1686559122026-KHPM9737XZ4ZMC315IX4/benefit.png HOME https://images.squarespace-cdn.com/content/v1/6433edd382a9557106903f8b/1681130440616-1W9WQLHDQZESCWQV5TVR/cocacola.png HOME https://images.squarespace-cdn.com/content/v1/6433edd382a9557106903f8b/1681130441300-RHTV05VVJP34VTU2HG9V/dasani.png HOME https://images.squarespace-cdn.com/content/v1/6433edd382a9557106903f8b/1681130441331-FPNL7E3VEJT1QPGL3TKT/del-webb.png HOME https://images.squarespace-cdn.com/content/v1/6433edd382a9557106903f8b/1686559452296-H8X3SJ55B5KM8WJE5DN3/fashionest.png HOME https://images.squarespace-cdn.com/content/v1/6433edd382a9557106903f8b/1686559221489-4O4LMKPNPY2ZCY2QPGLZ/first-book.png HOME https://images.squarespace-cdn.com/content/v1/6433edd382a9557106903f8b/1681130442386-FUO84VGN93VGAZC2Y4AM/general-mills.png HOME https://images.squarespace-cdn.com/content/v1/6433edd382a9557106903f8b/1681130443256-9WOSTERE7W61EGAQLK6C/mars.png HOME https://images.squarespace-cdn.com/content/v1/6433edd382a9557106903f8b/1681130443353-I9MUA8IAHMZIVY0KPYN1/o%27reilly.png HOME https://images.squarespace-cdn.com/content/v1/6433edd382a9557106903f8b/1681130444177-SFS6CVWFCI0RZ10OPGI5/pcaskin.png HOME https://images.squarespace-cdn.com/content/v1/6433edd382a9557106903f8b/1681130444289-SKHE5Q8XHTW2AV1NE6UG/peterbilt.png HOME https://images.squarespace-cdn.com/content/v1/6433edd382a9557106903f8b/1681130444949-N8657XT4BYKH40JMH08F/petsmart.png HOME https://images.squarespace-cdn.com/content/v1/6433edd382a9557106903f8b/1686559146180-C4ES2FT7WG32MJJKDX9F/stella%26dot.png HOME https://images.squarespace-cdn.com/content/v1/6433edd382a9557106903f8b/1681130445106-63LE599U7LX23LSNJHGJ/xyron.png HOME https://images.squarespace-cdn.com/content/v1/6433edd382a9557106903f8b/1682938117101-I71WLAH5YOAQFGDSIDH2/wattanywhere.png HOME https://www.lauriepennmoyer.com/contact daily 0.75 2023-08-03 https://www.lauriepennmoyer.com/services daily 0.75 2023-08-03 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg SERVICES https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511743693-J3A8OYH6X8C7RXNU5K0J/20140301_Trade+151_0124+1.jpg SERVICES https://images.squarespace-cdn.com/content/v1/6433edd382a9557106903f8b/4eb155f1-9d01-42fe-a3f9-e0157da439fb/pexels-tobias-bjA%CC%83%C2%B8rkli-2104152.jpg SERVICES - DEFINE YOUR PURPOSE Successful organizations are driven by a clearly defined mission that brings the triple bottom line to life, improving profit, people and the planet. While most leaders believe in their hearts this is true, many lack the resources or experience to bring it to life. Let me be your guide! • Research & cultural insights • Brand purpose & positioning • Workshop facilitation • Brand strategy framework https://images.squarespace-cdn.com/content/v1/6433edd382a9557106903f8b/62a30260-d1a5-4b19-b3c2-c8ed331bb879/pexels-quang-nguyen-vinh-2162133.jpg SERVICES - DEVELOP YOUR STRATEGY Once purpose is clearly articulated, it needs to jump off the written page and into action. With equal parts strategy and creativity, I can help you walk the walk, not just talk the talk. • Strategic planning • Brand performance & measurement • Sustainability communications strategy • Social impact strategy • Employee training https://images.squarespace-cdn.com/content/v1/6433edd382a9557106903f8b/3adf1efb-d513-41e3-974b-33150a6a272d/pexels-andreas-fickl-4405941.jpg SERVICES - AMPLIFY YOUR IMPACT The days of simplistic cause marketing and sidebar philanthropic efforts are over. Consumers and employees want to align themselves with brands that enhance, rather than exploit, the communities they serve. • Impact partnership planning • Fundraising initiatives • Community development • Employee giving programs https://images.squarespace-cdn.com/content/v1/6433edd382a9557106903f8b/269b9e82-25e7-42cd-b070-3f00baf2c5a8/ball-park-brand-MflMvzNfdQ8-unsplash+%281%29.jpg SERVICES - INSPIRE, ENGAGE + ACTIVATE Together, we can bring your sustainability and social impact commitments to life through inspiring narratives, brand traditions and customer experiences that engage hearts and minds alike. • Brand storytelling • Campaign development • Public relations & earned media • Events and brand experiences • Employee engagement & culture building https://www.lauriepennmoyer.com/clients daily 0.75 2023-08-03 https://images.squarespace-cdn.com/content/v1/6433edd382a9557106903f8b/1681130482550-97V5MZYFSQHGC378G292/alaska.png CLIENTS https://images.squarespace-cdn.com/content/v1/6433edd382a9557106903f8b/1681130439510-Z3OC7Q3R5J7FY6AVCPBX/audi.png CLIENTS https://images.squarespace-cdn.com/content/v1/6433edd382a9557106903f8b/1681130439665-WTUWFM601DR87OKNDGLV/avya.png CLIENTS https://images.squarespace-cdn.com/content/v1/6433edd382a9557106903f8b/1686559122026-KHPM9737XZ4ZMC315IX4/benefit.png CLIENTS https://images.squarespace-cdn.com/content/v1/6433edd382a9557106903f8b/1681130440616-1W9WQLHDQZESCWQV5TVR/cocacola.png CLIENTS https://images.squarespace-cdn.com/content/v1/6433edd382a9557106903f8b/1681130441300-RHTV05VVJP34VTU2HG9V/dasani.png CLIENTS https://images.squarespace-cdn.com/content/v1/6433edd382a9557106903f8b/1681130441331-FPNL7E3VEJT1QPGL3TKT/del-webb.png CLIENTS https://images.squarespace-cdn.com/content/v1/6433edd382a9557106903f8b/1686559452296-H8X3SJ55B5KM8WJE5DN3/fashionest.png CLIENTS https://images.squarespace-cdn.com/content/v1/6433edd382a9557106903f8b/1686559221489-4O4LMKPNPY2ZCY2QPGLZ/first-book.png CLIENTS https://images.squarespace-cdn.com/content/v1/6433edd382a9557106903f8b/1681130442386-FUO84VGN93VGAZC2Y4AM/general-mills.png CLIENTS https://images.squarespace-cdn.com/content/v1/6433edd382a9557106903f8b/1681130443256-9WOSTERE7W61EGAQLK6C/mars.png CLIENTS https://images.squarespace-cdn.com/content/v1/6433edd382a9557106903f8b/1681130443353-I9MUA8IAHMZIVY0KPYN1/o%27reilly.png CLIENTS https://images.squarespace-cdn.com/content/v1/6433edd382a9557106903f8b/1681130444177-SFS6CVWFCI0RZ10OPGI5/pcaskin.png CLIENTS https://images.squarespace-cdn.com/content/v1/6433edd382a9557106903f8b/1681130444289-SKHE5Q8XHTW2AV1NE6UG/peterbilt.png CLIENTS https://images.squarespace-cdn.com/content/v1/6433edd382a9557106903f8b/1681130444949-N8657XT4BYKH40JMH08F/petsmart.png CLIENTS https://images.squarespace-cdn.com/content/v1/6433edd382a9557106903f8b/1686559146180-C4ES2FT7WG32MJJKDX9F/stella%26dot.png CLIENTS https://images.squarespace-cdn.com/content/v1/6433edd382a9557106903f8b/1681130445106-63LE599U7LX23LSNJHGJ/xyron.png CLIENTS https://images.squarespace-cdn.com/content/v1/6433edd382a9557106903f8b/1682938117101-I71WLAH5YOAQFGDSIDH2/wattanywhere.png CLIENTS